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Head of Sales

Head of Sales

The Head of Sales daily list of tasks is long, varied and likely to include:

  • Developing strategy, tactics, sales plans and profit targets
  • Developing relationships with clients
  • Identifying and reporting on business opportunities in target markets
  • Representing the business at conferences, trade fairs and networking events
  • Maximising new business development opportunities
  • Overseeing sales channels

The Head of Sales works regular office hours (9 – 5.30, Monday to Friday) but has be prepared to put in extra hours when necessary. They have an office as a base, as well as taking part in lots of out-of-office activities such as visiting clients and attending conferences, trade fairs and exhibitions. The job also involves travel in both the UK and sometimes abroad.

Senior Sales Directors often go on to become managing directors and CEOs indicating the importance of this role. As well as this, the Head of Sales has a fantastically supportive team, is able to take a hands-on role within the business and is well-rewarded financially.

With such responsibility comes inevitable pressure, long hours and even more travelling. The Head of Sales lives by results and in such a critical role there is pressure to deliver.

A successful Head of Sales will have experience as well as industry expertise. Ideally they’ll have proven sales management experience and a good record of achieving targets.

In summary the Head of Sales needs to have:

  • Excellent sales and negotiation skills
  • Good business sense
  • The ability to motivate and lead a team
  • Initiative, drive and enthusiasm
  • Excellent communication skills
  • Good planning and organisational skills
  • The ability to work calmly under pressure
  • Good IT, budget and report writing skills
  • A full driving licence

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